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Fight the Fads

Interactive workshop: Dissemination and communication through social media with Fight the Fads
14:00 Monday June 18th

Social media has revolutionised the way in which we communicate. This has provided an unprecedented opportunity to share ideas and generate conversation around emerging health research. However, it has increased the circulation of misleading health messages from less than credible sources leaving the public confused. So now more than ever there is a need for scientists and researchers to embrace social media to share evidence-based information to the combat the misleading messages around health and disease.  Unfortunately, many researchers and scientists still shy away from social media

This workshop will provide insight into how to utilise social media to disseminate your evidence-based research. The workshop will be run by Fight the Fads. Fight the Fads is an online nutrition platform run by two soon to be registered dietitians from Kings College London. Since 2016 Fight the Fads have been using social media to address and correct nutritional misinformation in the media using evidence based science.

The aim of this workshop is to provide a step-by-step guide on how to campaign through social media to disseminate evidence based research.  By using social media effectively, you can increase the impact of your work and positively influence your research area. Additionally, you can use social media as a means of meeting and sharing ideas with other researchers in your respective field, thereby expanding your scholarly networks.

The workshop will cover topics including:

  • Where to start
  • Content creation
  • Increasing engagement
  • Online networking and creating conversation
  • Examples of evidence based social media accounts

Who are we?

Fight the Fads: Two soon to be Registered Dietitians at King’s College London: Elisabeth and Caroline. Fight The Fads is a myth-busting group which debunks nutritional nonsense in the media and set the record straight with regular posts on Facebook, Instagram, Twitter (@fightthefads).

What’s your mission?

To use the latest evidence-based science to inform our followers about nutrition, diets and health.

When and what do you post about?

Fight the Fads was founded in January 2016, and we post several times a week on topical nutritional myths, fads and headlines in the media. You can follow our posts on facebook, twitter, and instagram @fightthefads

Why did you set up Fight the Fads?

Although social media may lead you to believe that there are many nutritional experts and gurus, dietitians are the only qualified (and legally regulated) health care professionals that can assess, diagnose and treat dietary related medical conditions.

As student dietitians, we know the importance of using the most up-to-date scientific research on food, health and disease. Therefore, the advice that Fight the Fads gives is evidence-based. We translate this into practical dietary advice which we share with our followers.

Registration Open
Day Rates Available

Speakers Announced
Programme Available